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Fans raise a striped scarf in a stadium lit by thousands of phone lights

The loyalty platform built for sports

Turn fandom
into belonging.

Reward every fan in your shop, at your stadium, around it and online, and let your partners pay for it.

Book a demo See how it works

One platform. Your branded fan experience.

A fan app for mobile and web, and a club console to run missions, rewards and sponsors without developers.

For your fans

  • Engage

    Missions, quizzes, polls, small games and QR check-ins give fans a reason to open your app every week.

  • Reward

    EXP and levels build status. Coins buy real rewards from your club and your partners. No trading, no speculation.

For your club

  • Partner

    Sponsors buy challenges measured by real completions, with a report after every campaign. Local and online partners pay to join your rewards network. You approve every partner.

  • Control

    Launch missions and campaigns yourself. See results live and get to know the fans behind every scan.

Every week, not just matchday.

  1. Scan
  2. Play
  3. Earn
  4. Level up
  5. Unlock
  6. Compete
  7. Repeat

Every scan, mission and match earns EXP and coins, and every interaction tells you more about your fans.

  • A fan filming the celebrations in the stands on their phone
  • Supporters holding their scarves high in a packed stand at night
  • Young supporters watching a floodlit match from the stands
  • A young fan shouting with joy in the crowd
  • Supporters filming and smiling together in a packed stand

One engine. Two ways to power fan loyalty.

Not an app agency, and not just a rewards app. HLoyalty is the loyalty engine for professional sports: your own club app, or built into the one you already have.

White Label

Your club. Your brand. Your app.

A complete club app in your colours and crest, powered by HLoyalty. Fans see the club, not us.

  • Club content
  • Points & missions
  • Tickets & shop
  • Partner activations

Best for clubs without an advanced app, or replacing scattered digital tools.

Connect

Keep your app. Add our engine.

Loyalty, engagement and partner features inside your existing app, through APIs, SDKs and modular integrations. No new app to download.

  • Points wallet
  • Missions
  • Rewards marketplace
  • Fan intelligence

Best for clubs with a strong app, ticketing, commerce and CRM already in place.

HLoyalty adapts to your club

Whatever your digital set-up, HLoyalty becomes your loyalty layer. Not sure which fits? We’ll help you choose in the demo.

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Know the fans who show up.

See who’s active and what they redeem, by tier, by sponsor, by week. And run the programme yourself: content, rules and rewards.

Overview

Registered fans

2,000

Active fans

1,512

Minutes in the app

161,300

Rewards redeemed

874

Active fans per day Matchday

Fans by tier

  • Tide48%
  • Lookout27%
  • Keeper15%
  • Guardian8%
  • Legend2%

No activity in 30 days 312

  • Run your own content.

    Write missions, quizzes and polls, and schedule them yourself.

  • Your rules, your rewards.

    Decide what a purchase or a game is worth and when points expire. Stock the catalogue, set limits per fan and choose how each reward is redeemed.

  • Know every fan.

    Search by tier, balance and last visit, open each fan’s history, and export the list to CSV.

Loyalty is earned. Now reward it.

Tell us about your club. We’ll come back with a demo of your club’s app and a proposal built around your fans and your partners.

Every launch includes:

  • Initial set-up
  • Deployment to production
  • Technical support
  • Data and analytics
  • Connection with sponsors

Book a demo

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